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EE attracts 700,000 to 4G broadband network

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Britain’s biggest mobile operator, EE, has reported that nearly 700,000 people have already joined up to its 4G mobile broadband network.

As the only company offering the 4G capabilities at the moment, EE have had the monopoly of the market and have been able to attract customers by stealing a march on its closest rivals, O2, Three and Vodafone.

EE said it was able to attract the customers by reusing their surplus radio waves, just in time before its competitors began to provide their own 4G services.

The company, which was formed from a merger of Orange and T-Mobile, said that it gained 4G customers twice as fast in the second quarter of the year than it had in the first five months following the introduction of the new technology back in October.

By merging the two companies, EE was able to make cost savings, helping the margin for profit from the 4G services to be increased to 22.9 per cent, from just 20.3 per cent last year.

EE’s chief executive, Olaf Swantee was happy about the figures: “Today’s results demonstrate our success in building our new brand and differentiating our network to drive commercial momentum while continuing to deliver cost savings to increase our margin performance.”